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WSJ Buy Side Launches a Holiday Gift Guide

Updated: Jan 20, 2023



Today [Nov 24], the Wall Street Journal published a special Buy Side from WSJ Holiday Handbook delivered inside the Wall Street Journal Print edition. The special section was

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I write a lot for Martech Record. I'll be putting toplines of some of the more popular pieces here, with links to read the whole story. I hope you find them interesting...

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delivered to subscribers and is available on newsstands today only.


Key Takeaways


  • WSJ’s Buy Side has launched a Holiday Handbook print supplement that was published today.

  • The guide extends the company’s performance marketing brand into a new channel and leverages QR codes to connect print readers to site content.

  • The edition was a reminder of print’s unrivaled ability to help a reader discover new ideas and products.


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