Today [Nov 24], the Wall Street Journal published a special Buy Side from WSJ Holiday Handbook delivered inside the Wall Street Journal Print edition. The special section was
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delivered to subscribers and is available on newsstands today only.
Key Takeaways
WSJ’s Buy Side has launched a Holiday Handbook print supplement that was published today.
The guide extends the company’s performance marketing brand into a new channel and leverages QR codes to connect print readers to site content.
The edition was a reminder of print’s unrivaled ability to help a reader discover new ideas and products.