In recent years, top investment firms have begun investing more aggressively in performance marketing and affiliate. This is a strong indicator of the strength and vitality of our industry. Each quarter, Martech Record assembles an all-star panel of investment leaders to discuss the strengths and opportunities of this dynamic space. Our November 2 panel discussion featured: Bob Berstein: Managing Director, JEGI-CLARITY, Gil Ozir: Managing Partner, Beringer Capital and Conor McKenna: Director, LUMA Partners
Each of our panelists underscored the strong fundamentals of the performance partnerships industry despite expected economic headwinds in tech and retail.
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I write a lot for Martech Record. I'll be putting toplines of some of the more popular pieces here, with links to read the whole story. I hope you find them interesting...
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While the martech and adtech industries are bracing for a possible slowdown, our panelists expect affiliate marketing will continue to grow as a share of total marketing spending and in real dollars. According to our speakers, one of the brightest indicators is that the world’s largest brands are increasing their commitment to the channel to attract real, verified customers and other verifiable outcomes.