Using Affiliate for Liquidating Goods

On November 16, Martech Record hosted a fascinating webinar about how unsold retail goods are liquidated and the role digital performance marketing is playing in the industry. Our all-star panel included Bob Glazer, Founder and Board Chairman of Acceleration Partners, Brenda Salamone, Retail Merchandising Consultant, and Cormac Jonas, Founder of online liquidation marketplace SAVR.

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I write a lot for Martech Record. I'll be putting toplines of some of the more popular pieces here, with links to read the whole story. I hope you find them interesting...

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This post will give you a taste of the content and themes from the full video recording.

Key Takeaways

1. The good liquidation business is massive, moving some $644B+ in unsold retail items every year.

2. An entire offline infrastructure has developed to help brands sell merchandise in a brand-safe manner.

3. Digital and affiliates play an increasing role in goods liquidation as partners adopt strategies and tactics that enable brands to dispose of merchandise while protecting their brands.

Go to the Story