Using Affiliate for Liquidating Goods
Updated: Jan 20
On November 16, Martech Record hosted a fascinating webinar about how unsold retail goods are liquidated and the role digital performance marketing is playing in the industry. Our all-star panel included Bob Glazer, Founder and Board Chairman of Acceleration Partners, Brenda Salamone, Retail Merchandising Consultant, and Cormac Jonas, Founder of online liquidation marketplace SAVR.
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I write a lot for Martech Record. I'll be putting toplines of some of the more popular pieces here, with links to read the whole story. I hope you find them interesting...
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This post will give you a taste of the content and themes from the full video recording.
Key Takeaways
The good liquidation business is massive, moving some $644B+ in unsold retail items every year.
An entire offline infrastructure has developed to help brands sell merchandise in a brand-safe manner.
Digital and affiliates play an increasing role in goods liquidation as partners adopt strategies and tactics that enable brands to dispose of merchandise while protecting their brands.